Proven effective in helping to relieve acute cravings5 Lets smokers self-titrate (up to 24 pieces a day) to combat craving and environmental triggers Available in original, mint, fresh mint and orange flavors References: 5.Shiffman S et al. Efficacy of acute administration of nicotine gum in relief of cue-provoked cigarette craving. Psychopharmacology 2003; 166: 343-350. *When worn for 24 hours.